MA+A is a data driven company. We thrive on collegiate ticket purchase data, trends, and past experiences to shape strategy and vision. This is a collaborative process between the agency and the collegiate brand to understand historical model performance. One small example is our analysis of web site activation metrics. We use Google Analytics or Google 360 to understand the metrics of consumer interaction.
By implementing data mining techniques such as regression, classification, and clustering, MA+A develops strategic insights into customer purchases, and behaviors .We can then make decisions based on relevant data and continue to optimize campaigns. This is a continual process of betterment as new insights become available.
Our growing team of industry experts offer unique perspectives on each project we encounter. Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices. We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.
In the collegiate marketing space there is a lot of promises and ability to perform that are not realized. From email to site interface through platform or training things don’t come to finality and success.
MA+A promised the best campaign performance but even more we can hold your hand through making sure all marketing assets work optimally together.